Press/Media | AVS Logo & Logo Policy

AVS Logo & Logo Policy

1.  The AVS logo (as a registered trademark) may only be reproduced in its complete form and must always remain proportional without distortion in its perceptive or dimensional appearance. No part of it, including the acronym, hemispheres may be altered or deleted in any way—as in the example below. The AVS tagline graphics (example below) should not be used without the approval of the AVS Marketing Communications Manager.

2.  The minimum logo size is below—anything smaller loses impact and readability:

  • Commercial printing press: 150 line screen/300 dpi/.6" w x .64" h
  • Web or PowerPoint: 72-76 dpi/108 pixels x 117 pixels
3.  The preferred color usage is one color. The official AVS logo color is black or blue (see blue mixture below).However, the logo may be reproduced in any single color. The inside background of the logo must be transparent and it is recommended that the acronym “AVS” remain transparent as well—as in the example below.

  • < >PMS: PMS 295
  • CMYK: C=100, M=56, Y=0, K=34
  • RGB: R=0, G=46, B=89
  • Web: 003366

However, the logo may be reproduced in any single color. The inside background of the logo must be transparent and it is recommended that the acronym “AVS” remain transparent as well—as in the example below
.
In two-color usage, the color combination must be approved by the AVS Marketing Communications Managerwith Board approval if necessary.

4.  In instances where production limitations or mechanical requirements (i.e. balloons, glass, plastic, fabric, etc.) interfere with correct logo usage, please consult the AVS Marketing Communications Manager for guidance.

5.  Usage of the AVS logo by outside organizations must be approved by the AVS Marketing Communications Manager with Board approval if necessary. If used in conjunction with other logos, the AVS logo must be reproduced in the same size and proportions as the other logos.